Recommendations: Lee is a great consultant and a really easy and pleasant person to work with. I would highly recommend him to anyone looking for new opportunities / Gary handled the brief expertly & efficiently. Was straight-forward & honest in his dealings, & basically got the job done / I am so thankful to Harry because I am very pleased in my new job at the Rank Group. Without Harry, I would not be where I am today. I am so glad he pursued me to go for this position cause its the best thing that has happened to me / I work with Oliver on my technical vacancies and on each occasion Oliver has been consistently the highest performer delivering quality candidates. This means a good use of my time allocated to resourcing and a great hit rate for him - a win win partnership.  |  
"With Lee as recruiter/consultant, I found a very dedicated person, that really wanted me to feel comfortable in the process. Lee took responsibility for the task, and made sure that I, at all time, was informed about where in the process I was. I had a really good experience with Lee."
Steen Madsen - Head of Sportsbook

Finnish Copywriter


There is a great opportunity for an experienced Finnish speaking copywriter to work on a growing portfolio of brands in the online gaming and sports betting sector. You need to be able to write engaging copy in different tones of voice and demonstrate an understanding of what it means to be a true sports fan. 


Salary: EUR 35,000 + EUR 3,500 bonus – Consultancy basis where own taxes are paid 

Malta or Stockholm 

If you’ve written for sports/gaming brands or if you’re a talented writer my client would love to hear from you.


What will you be doing?

•               Writing engaging campaign emails, newsletters, landing pages, onsite banners and press releases for online gaming and sports betting brands

•               Translate English copy/content in to Finnish language

•               Work with the creative team to execute ideas through multi-channel

•               Producing brand communications that not only follows the guidelines and tone of voice, but appeals to customers and inspires action

•               A/B-testing of copy and content, analysing and reporting results and advising changes for optimization.

•               Work within teams to produce inspiring creative concepts.

•               Set and implement social media and communication campaigns to align with marketing strategies.

•               Provide engaging text, image and video content for social media accounts.

•               Respond to comments and customer queries in a timely manner.


How will you be measured?

•               Successful articulation of multiple tones of voice.

•               Engaging fan-to-fan copy for a range of sports and casino.

•               Successful impact on increased CTR of email campaigns.

•               Delivering best practice across all marketing communications.

•               Optimization of marketing communications using key data insights.


Main requirements:

·         Ability to collaborate successfully with key stakeholders.

·         Ability to work seamlessly across multiple brands.

·         3-5 years’ experience working in-house or agency.

·         Sports fan and sportsbook player/knowledge

·         Fluent Finnish and English is a must.

·         Experience in B2C marketing.

·         Knowledge of SEO & UX best practice.


For more info or for a discreet chat, please get in touch through

We regret that due to current volumes, we are unable to acknowledge every application.  All successful candidates will be contacted as soon as possible.  If you are contacted, please note that, as part of the registration process, you will be required to provide us with proof of identity and proof of eligibility to work in the UK.

Betting Appointments, part of the St George’s Recruitment Group, is acting as an employment agency in regard to this vacancy.  We specialise in finding great jobs for great people; our consultants handle a wide range of roles within the betting and gaming industry. If you’re looking for a fresh approach to betting and gaming recruitment, please contact us now


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