Recommendations: Lee is a great consultant and a really easy and pleasant person to work with. I would highly recommend him to anyone looking for new opportunities / Gary handled the brief expertly & efficiently. Was straight-forward & honest in his dealings, & basically got the job done / I am so thankful to Harry because I am very pleased in my new job at the Rank Group. Without Harry, I would not be where I am today. I am so glad he pursued me to go for this position cause its the best thing that has happened to me / I work with Oliver on my technical vacancies and on each occasion Oliver has been consistently the highest performer delivering quality candidates. This means a good use of my time allocated to resourcing and a great hit rate for him - a win win partnership.  |  
"Lee recommended me for a settlement position in Malta at Betway Sportsbook which I ended up getting with his help. Since then I have been promoted to my dream job as a US sports trader after just a year at the company. Without his help I probably would have given up on my goal of becoming a sports trader and would of likely pursued an alternative career path."
Stuart Broughton - Junior US Sportsbook Trader

Swedish Copywriter

EUR 30,000-40,000

You will be responsible for marketing communications from a content perspective, ensuring that the tone of voice is always in accordance with our brand guidelines and personality. You will participate in concept, content and marketing planning which will, by the end of the day, create a superb experience for our customers.

The ideal candidate should possess the ability to develop engaging and targeted copy and creative concepts that promote our marketing efforts. The work will suit you if you have some experience e.g. as a journalist, marketer, content writer, copywriter, (or if you’re just awesome at writing).


Key accountabilities of the role are

  • Writing content and concept planning of marketing material, campaigns, newsletters, landing pages, SEO content, banners, blog, press releases etc. in Swedish and English.
  • Create and coordinate email, SMS and onsite messages of all planned marketing campaigns covering activating, retaining and reactivating customers.
  • Responsible for timely delivery of all planned campaigns by liaising with graphic designer, affiliate team and other stakeholders.
  • Ensuring that all brand communications is following the brand guidelines.
  • A/B-testing of copy and content, analysing and reporting results, and advise changes for optimization.
  • Work in tandem with creative teams to come up with new concepts and ideas for both the visual and written elements.
  • Other duties as assigned.


We're looking for someone with the following skills, knowledge and experience

  • Full professional proficiency (written and verbal) in both Swedish and English languages.
  • Minimum 1-2 years professional writing/marketing experience.
  • Previous experience in B2C marketing.
  • Experience in gaming industry is seen as an asset for the role.
  • Previous online content writing experience and knowledge is considered an asset for the role (e.g. knowledge of SEO).
  • Result driven, strong analytical skills and not afraid of repetitive tasks.
  • Structured, organized and skilled in task-orientation and prioritization.
  • You are a team player and have good social skills and a positive attitude.


Education / Qualifications / Professional Cerificates

  • University degree within Marketing, Journalism, Copywriting or similar field (or related online qualification) is preferred.



We regret that due to current volumes, we are unable to acknowledge every application.  All successful candidates will be contacted as soon as possible.  If you are contacted, please note that, as part of the registration process, you will be required to provide us with proof of identity and proof of eligibility to work in the UK.

Betting Appointments, part of the St George’s Recruitment Group, is acting as an employment agency in regard to this vacancy.  We specialise in finding great jobs for great people; our consultants handle a wide range of roles within the betting and gaming industry. If you’re looking for a fresh approach to betting and gaming recruitment, please contact us now.


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